Kaizen Japanese Ceremonial Grade Matcha Green Tea Powder

'Kaizen' means continuous improvement and positive growth, a concept we embrace at our brand. Our passion for quality drives us to blend tradition with innovation, crafting premium teas from Shizuoka to share captivating flavors and soothing aromas worldwide.

Each sip of our tea embodies the story of our farm, our serene environment, and our rich cultural heritage. We stand for mindful, positive growth, aiming to introduce more moments of pause and reflection in busy lives, allowing everyone to taste a bit of peace and mindfulness.

Our matcha is designed for beginners, without the need for fancy equipment. It's an ultra-fine, tasty matcha that dissolves easily, enabling more calming pauses in your day and helping you move forward. We were determined to solve the problem of bland, bitter, and clumpy matcha in the market, so we created a premium grade matcha powder that any beginner is sure to love.

Our pure and premium matcha is free from creamers and sugars, making it naturally deeper in color, richer in flavor, and packed with an incredible amount of antioxidants, which maximizes its anti-inflammatory effects. Cultivated with care in the heart of Shizuoka, Japan, our premium matcha powder transports you to a world of tranquility and indulgence, one sip at a time.

Versatile in its culinary applications, our matcha powder can be used in a variety of beverages and baked goods. For drinks, simply add 2g/1tsp to 80°C hot water, whisk until foamy, and pour over your choice of hot or cold glass. For baking, sift it into your dry ingredients to flavor and enhance your creations, reveling in the gentle fresh aromas when baked.

Matcha can be highly beneficial for your health, as long as it's pure and premium. It contains beneficial antioxidants like EGCg to support a healthy metabolism, as well as plant polyphenols for anti-inflammatory effects. Additionally, the l-theanine in matcha provides mood-stabilizing and focusing effects, without any crashes when combined with the natural caffeine content.

There are two main types of matcha: ceremonial grade and culinary grade. Ceremonial grade matcha is from the first harvest, hand-processed, and has a smoother, more delicate taste, while culinary grade matcha is from the second harvest, mass-produced, and tends to be more bitter in flavor.

Our premium grade Japanese matcha comes from the first harvest tea leaves in summer, blending smooth, fresh matcha flavors without the bitter tastes. It's the perfect matcha for beginners to start with and enjoy, as well as for experienced matcha lovers seeking delicate flavors and aromas.

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